Supported by the ZENDOME.domescape, Adam Opel GmbH presented the new Insignia within an exclusive atmosphere in September 2008.
The famous brand had invited to a driving presentation at the luxurious 5 star hotel Schloss Fuschl near Salzburg, which is well known from the “Sissi” films featuring Romy Schneider in the 1950s. Numerous media representatives as well as VIPs such as Anna Thalbach, Elmar Wepper and Ralph Herforth followed the invitation and drove the featured car through the surrounding countryside called Salzkammergut.
In the evening, two ZENDOME.150M connected by a tunnel and complemented by an additional terrace, provided extended space for the 'Insignia World' in the true elegance of such a corporate event.
The geodesic dome right at the shore of the lake successfully represented the elegant and athletic design as well as the innovative technology of the Opel limousine. The 'Space for Ideas' saw the serving of an exclusive dinner, the live performance of Swiss Pop singer Patrick Nuo and also offered the perfect place to drink cocktails at the bar while discussing the driving impressions of the new Opel flagship.